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My Way In: I have a band

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Continuing on from the previous My Way In posts:

The 31st of October was my last day at work. What a day. So I organized a week-long trip to London mid-November to go test out the waters and figure out the best way to break into the music industry. Luckily since I had publicized my plan, several lovely friends helped me out and put me in contact with people to speak to in London.

The conversation with these music contacts all went a little along the lines of: Do you realize

– That this is an incredibly tough industry – yes
– Artist management is possibly the hardest job in the industry to get – great
– It is going to take you 3-6 months to get an internship/job – yes
– They will not pay you – fantastic
– Finally when you get a proper job they will pay you close to nothing – pasta all the way
– You will work crazy hours – sleep when you dead

Are you sure you are up for this? hell yes!
Ok then you need to:

– Sign up to the following newsletters – done already
– Read the following books – ticked
– Order the following directory – being shipped to me as we speak
(all info on recommended material for the music industry is in this post)

Oh ok you are actually serious about this? Yes.
And then you win the trust. And people really start to help you because they realize you are not another flaky person who wants to work in the industry but has no idea what they are getting into. Their advice was: 1. move to London as fast as you can so you can be on the ground to network 2. Find a band to manage.

So I laugh – find a band to manage? How exactly do you do that? But I promise to try when I move to London.

And back to Geneva I go, thinking about planning my move. Three days later a friend invites me to go watch his band in concert. I have other plans but my lovely friend Eva agrees to go with me after our dinner. So off we go. They play and we have a good time – and we are about to leave when another band gets on stage. They play one song – and my mouth drops. They are brilliant.

I turn to Eva and say – I should ask them if they have a manager. We both laugh. They continue to play and at the last song I have tears in my eyes. So after the concert I go speak to the singer. I tell him I am looking for a band to manage and to move to London. He is interested. Turns out this hugely talented band made up of four, 20 something, wonderful guys – don’t have a label or a manager. And they are in the mist of recording an album. I arrange to meet them 3 days later at a bar.

We chat.
We drink beer.
One week back from London and I have a band.
I am a band manager.
They are called Cotton Mount.
(more about them in the next post but for now I ask for a simple like on FB pretty please)
They rock.

And so does the fact that you prepare yourself for this tough journey when you follow your heart. You are scared like crazy to jump.  But then you do, and you wait for the hard fall. But actually you find yourself flying. And people will positively surprise you with just how much support and cheering they will do for you. And you realize that all those lame clichés about chasing your passion are true: fortune really favours the brave.


My Way In: Become known as your passion guru

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So after you have picked up your morning routine of investing in the search for your passion, and you then started reading all the type of material you could find on your topic – we get to the next step:


You need to become the icon of your passion. Every chance you get, mention it. Get people engaged. Share with them what you are doing. At the start, keep it short and snappy and see how they react. But if they are interested – use the opportunity – have a long conversation about it. Of course it is great to speak to people who share your passion but make sure to try it with everybody.

The reasons for this:

  1. It makes you realize how much you know about your subject and you will feel good about being able to articulate all of the things you have been reading
  2. It’s a nice break from weekend or weather small chatter
  3. It will make you realize how LITTLE you know about some areas when people ask you questions you can’t answer – this will fill up your next morning sessions
  4. It keeps you excited about your topic as you feel your face light up as you speak about it and interact with other view points
  5. It makes people ask you several times: why are you not doing this for a living? And forces you to answer that question with a lame answer until you no longer can
  6. MOST IMPORTANTLY: people will know you as THE #ENTER INTEREST# PERSON

Now that last one is really important because that is where the magic comes in. When people start knowing you as very dedicated, passionate and interested person they will think of you whenever an opportunity comes up. That’s how I got approached to become part of music projects, invited to DJ, recommended interesting books or magazines or sites. The problem of today is not getting information – it’s getting the RIGHT information. And in order to get it – you need HUMAN knowledgeable filters.

The most important opportunity that this might bring is CONTACTS in the specific industry. People, by and large, are rather nice. They also by nature like to connect dots. Maybe it’s because we played too much Lego or puzzles when we were little. Point is, if you talk to them about how much you love music the minute they see an opportunity (a job opening, an interesting article, meet someone in the industry, remember an old friend that has a related job) they are more likely to think of you. And that’s when things start to roll.

All of my friends knew that I was absolutely stupidly crazy about music. All of them. I was a walking advertisement for indie music. Even though some of them didn’t know what indie music was (the topic of a future post). And that’s how I got introduced to several contacts in the industry. Because a friend of a friend, or an ex-colleague etc. These are the golden nuggets. And when you get them – PLEASE use them. Don’t be shy to phone a stranger and speak to them about your interest. Find out about them, what is it like in the inside, what different jobs are available, how to get those jobs, what skills, knowledge, activities are recognized as good experience. Ask, ask, ask and always make sure to keep the contact. This will be major support to find out which jobs are out there for you.

If you want to get to your dreams there is not space for being shy about it.

My Way In: The Big Corporate Myth

This is now my fourth post of My Way In, and in my first post I mentioned a Big Corporate Myth so I’ll now expand on it:

There is a Big Corporate Myth, forced on us lost students or young employees, that we need to invest some good years into training with a big company for the sake of credibility on our CV. We are often pressured into conforming rather than encouraged to diverge. And to be fair I think that if you really don’t know what to do – it’s perfectly correct to take the ‘rational’ option that has the highest chance of helping you in the future. But the problem comes in when it becomes an excuse to never go and find out what you really want. Because after you do one year, they sell you that a real experience only counts after two years, and then two roles, which land up becoming four years and then you are so close to that promotion….And next thing you know you feel like you invested so much you are stuck.

And if you do not know what you want to do, how can you say you need that company on your CV. There are many jobs out there (and probably most of the really interesting jobs) who will look very lightly at your big corporate CV tick. Who will value it for maybe a year or two, but the extra years after that are just a waste. You proved your point – move on. And the only way you can find out if you need this wonderfully-high-esteemed-by-society-experience is to find out WHAT ON EARTH YOU WANT.

And maybe you just don’t know. Or maybe it is a corporate career. Or maybe the investment makes sense. I am not trying to prove the point that all corporations and corporate jobs are bad or boring or unrewarding. In fact at University my best guess was being a Financial Analyst. I actually enjoy maths (the best part is I can do it while listening to music – I should have seen the clues) and wanted a people orientated job and so you are advised to work in a big corporation. Corporations, like they say, let you do anything (different industries, roles, assignments). But what they don’t tell you is their addictive status of success may lock you into unfulfillment. Also because we give ourselves less freedom in our career choices than in our relationships.

So I tried in the hopes of finding a part of anything that I liked. After a short while it was clear that not only was I completely in the wrong company, I also doubted corporate finance altogether. Even observing people at 4 times my level, sure their job seemed more rewarding, but it’s definitely not what I wanted to do with my life. And it seemed that if I wanted to really be happy it would take a bolder change than a different role or getting promoted or moving to a similar industry related company.

That’s when you need to start searching for the next thing. Because saying I’ll just keep doing this job till I find out what I like is not necessarily going to work. But how? Well I wrote about it in my last post and in short: get into the habit of investing into discovering your passion every morning. I also read this wonderfully intense article last week called How To Have A Year That Matters by Umair Haque on the Harvard Business School blog that suggested answering the question: what about the world breaks your heart? Whatever you feel really truly emotional about –that’s what you should go out there to change or work on or create.

And remember that when you find what you love, what you are ready to fight for; it’s not an incomplete CV that will get in your way. Because when your head, your heart, your morals and genuine motivation align to achieve something, it’s a whole other ball game.

My Way In: Invest (irrationally) every day into finding your way

Following from last week’s post about breaking up with your company….

Many people tell me that if they only knew what they were passionate about in terms of a job – they would do it. They just don’t know what it is. Some friends tell me they envy me because for me, it was so clear. Although my newer friends don’t believe it, music wasn’t such a clear choice for me. There were several things I really liked as hobbies but none I really invested in and none that I felt was my particular talent so none that I saw as a job path.

So I took the safe route and decided to do finance. But very fast I realized it wasn’t going to fulfil me. So I started looking into something that could motivate me because my job didn’t. And I think that is key – INVESTING EVERYDAY INTO FINDING YOUR WAY. And I can’t lie and say that was how Song of the Day was born. It was born because I wanted to introduce my friends to some good music so they would come with me to concerts. But I think the reason why I continued to do it every day for over 2 years and why I kept expanding and developing the music project, is because I realized it was more than a project.

It was the act of investing what many people saw as irrational time, into something I loved, in the hope that it may turn into something bigger one day, that got me here. And by starting each day with it, I made it a habit that survived the test of time. So many people tended to say: how do you find the time? And the answer is pretty simple – you make the time. Some claimed their job as so important and busy they wouldn’t have the time. However we all know how efficient we can be when we are under a tight deadline and also how inefficiently we can waste a day away. I just decided to see it as an investment into finding a job that fulfils me rather than irrational or inefficient even if it didn’t get me a pay rise or a promotion. Plus it put me in a good mood at the start of every day because I started it with something I loved.

The funny thing is after I handed in my resignation and I read this article What Successful People Do With The First Hour Of Their Work Day – it really hit me that I had been doing a version of my own ‘Power Hour’ without realizing it.

So my message to the people who are not happy in their job, but also don’t know what is an alternative is this:

– Start your day, every day, if only for 15 minutes investing into something you like or love
– Something that may turn into something bigger
– See how naturally that 15 minutes will grow
– If it is not bringing you satisfaction, try something else but be wary that things take time – think of how long you put into your university before it paid off
– Become an expert at your topic – knowing details helps gives you the confidence to jump
– Talk to people about your passion – this will help you discover other areas you hadn’t thought about, it will help you network and it will create opportunities to develop it

At the start you will only see things in one dimension – I like music but I don’t want to be a musician; I like art but I don’t want to be an artist. But only when you dig into the subject do you realize there are many opportunities you had no idea existed. That was exactly how I felt about Artist Management – had a rough idea it existed but no idea how to get it or what it took – until I read up about it. The more you learn about something you like, the more you will start to love it, and the more you will find opportunities or creative ideas into making it your job. But first you need to invest into finding out how.

So start tomorrow morning – start your day reading about something you really like. And who knows what you may find.

My Way In: Breaking up with your company

This post is following from my introductory post on My Way In
So now I just needed to jump…

I believe that quitting a job that doesn’t suit you is like breaking up with a boyfriend that doesn’t suit you.
(Feel free to replace HIM with YOUR COMPANY in most sentences below)

At first it seems impossible to live without him. You don’t know if anyone else would like you or worthy you like him. You think of how convenient it is to be with him, of all the perks. How your day-to-day revolves around him and the friends you made through him. And so you shake off the idea of breaking up although deep down inside you know your heart isn’t in it. You know you either don’t enjoy your time with him as much as you should or your true value is not being appreciated. So slowly you start to think of it more and more. You start to realize just how many things you have come to accept actually make you unhappy. You start talking to other people with a different experience and realize you might be settling just because you are scared of the unknown. You start thinking of what you really want and you decide that clearly the unknown is better than being unfulfilled. So you break up with him. And if it was the right thing to do you take ONE HUGE BREATHE OF RELIEF and think FINALLY I DID IT. And in that moment, you are so happy. You are so free. And after a few weeks you start seeing even more clearly why you were never meant to be with that person and you think to yourself why on earth did it take me this long to take the jump.

And it doesn’t stop there. No one says that quitting is the hard part and it’s all downhill from there. You then need to find another boyfriend (job). You need to resist the temptation of glorifying the positive and forgetting the negative about your past experience. And most probably you’ll need to do it a couple of times before you get it right. But you will keep doing it if you want to feel happy, fulfilled and appreciated for who you are in life. And that is just as true for a relationship as it is for job.

The problem is it is completely accepted in society that you need to have several relationships to find out about what you want, what works for you and how different people bring out different things in you. And of course just like in relationship – there are those few people who are lucky enough to get it right the first go around. But this is the MINORITY not the rule. So why have people not realized and more importantly accepted that it is the same for companies?

When people say they had to stop their relationship because their heart’s wasn’t in it – people pat them on the back for taking the right, difficult decision. But when you quit your job you are often made to feel as is if you failed; you are a quitter. You didn’t fit in; you couldn’t step up to the plate; you didn’t succeed. Especially if it’s a big prestigious firm – where they brain-wash you into thinking that only the best and brightest make it through. While the weak will sooner or later be washed to the waste side. And sure those words are never said but I can tell you, having experienced it, that some people (normally the really unhappy/envious ones) are very effective in patronizing you into feeling  that way.

Before I joined the company I read in fancy business magazines that the trend has shifted to people changing companies more often. Having worked in a big company I still see the reality of it not being where it should be. There are too many people who put less thought (and give themselves less freedom) in choosing their companies than they do their partners.

And I was one of them. Until now.

And I can tell you the day I quit was the best day of my life. 

My Way In: Finding My Way

Hello MasMusic readers,

So as I promised, I would not only be sharing musical recommendation and content but I would also tell you my journey of chasing my dream. So I created this new section MY WAY IN to tell my journey of making it (or not) into the music industry. I’ll do my best to break it down in small digestible part – but I’m really a rambler at heart. I hope you enjoy my story.

I was born in France to a French father and an Italian mother. I lived all around France until the age of 9 at which point I moved to South Africa. After 10 years of schooling in Johannesburg, I moved to Cape Town for University. At the end of my studies I took a 6 months break, living in Rome, and then moved to Geneva to start working. And that’s the short version. So let’s say I have a bit of nationality identity crisis.

Growing up I had many interests (understanding people, learning to play the piano, violin, dancing, singing, acting and directing theatre, events organizing, teaching) most of which I did for several years as hobbies, on and off, but not one that felt like my calling. So I never really focused or developed any of them. Mathematics also came very naturally to me, and since this is a more respected and nurtured talent in the society of today, I did what most lost students do: I studied business (finance and economics). That seemed rational, that seemed prestigious and it seemed safe.

Before I finished studying I was lucky enough to be recruited by a big FMCG company that offered to send me to Geneva at the end of my studies. And again that sounded rational, prestigious and even exciting, so I accepted. But quickly after I started working I started feeling unsatisfied. I was not buying the whole Big Corporate Myth (something I’ll elaborate on in another post). I knew that I wasn’t being true to myself, working in this company.

So to stay happy, and most importantly to feel like I was actually doing/achieving something, I started a side project. When you work you simply don’t have time for multiple hobbies so it forced me to focus on one: and that became music. First I started doing Song of the Day and then joining with other forces it became Indie Nation. The importance of the routine of starting each day with music I’ll also elaborate in another post.

So after I started knowing music content well, I started researching types of jobs in the industry. Working in the Music Industry by Anna Britten was really a great help.  Before reading this I had pictured myself as talent scout (A&R). But then as I read the last chapter of the book, something very special happened. I read a description of a job that was perfect for me. Absolutely perfect. From start to finish. Artist management. Why hadn’t I thought about it before? Maybe it is because it seemed too good of a job to be accessible to me. But no, it turned out there were even artist management small private companies that you could join as an assistant. This discovery ticked the big three things I really wanted:

  1. Work as closely as possible to the music (you don’t get closer unless you are the artist)
  2. Be on the side of the artist (as a talent scout you try make artist sign contracts in the best interest of the label not the artist) and be in the position to nurture music I believed in
  3. Work for a medium to small company (I have had it with big companies – at least for now)

And that was it. I realized how often at University I had wished and hoped to know what I wanted to become. How I had said to myself, if only I knew what I wanted to do – I would do it. And there it was; I had joined this privilege small group of people who did know.

So I had no choice left but to chase it with all my energy…